Privacy Policy

Last Updated: 29 June 2026

This Privacy Policy describes how Luciano Devoto, trading as Standout Local, ABN 48 151 204 733 ("we," "us," or "our") collects, uses, stores, discloses, and otherwise handles your personal information when you use our services ("Services").

This includes when you:

Visit our website at https://standoutlocal.com.au
Use the Standout Local platform
Interact with us through marketing, support, or integrations

Standout Local provides digital marketing and reputation management services designed to help Australian businesses collect, monitor, and respond to customer reviews.

We handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

If you have questions about this policy, contact us at [email protected].

Summary of Key Points

What personal information do we handle? It depends on how you interact with our Services — see Section 1.
Do we handle sensitive information? Generally no. We may handle customer contact lists uploaded by our business clients.
Do we collect information from third parties? Yes, from integrations, marketing partners, and publicly available sources.
How do we keep your information safe? Through technical and organisational security safeguards.
What rights do you have? Under Australian privacy law you can request access to, or correction of, your personal information, and lodge a complaint with us or the OAIC.

What Information We Collect
How We Use Your Information
When and With Whom We Share Information
Overseas Disclosure
Cookies and Tracking Technologies
Artificial Intelligence Features
How Long We Keep Your Information
How We Keep Your Information Safe
Information From Minors
Your Privacy Rights
SMS and Email Communications
Updates To This Policy
Contact and Complaints

1. What Information We Collect

We collect personal information that you voluntarily provide when you:

Create an account
Request information about our Services
Contact support
Use features of the platform

Information may include:

Name
Email address
Phone number
Business name and address
Billing information
Authentication data (e.g. login credentials)
Customer contact information uploaded by business clients

Client Responsibility for Customer Data

Business clients using our Services may upload or transmit customer contact information for the purpose of sending review invitations and related communications.

Clients represent and warrant that they have obtained all consents required under the Privacy Act 1988 (Cth), the Spam Act 2003 (Cth), and any other applicable laws to contact those individuals via SMS, email, or other electronic means.

During account setup or when uploading contact information, clients are required to confirm they have obtained appropriate consent.

We do not independently verify how customer contact information was obtained and rely on the client's representations that such data was collected lawfully.

Payment Data

Payments are processed by Stripe. We do not store full payment card information.

Stripe privacy policy: https://stripe.com/au/privacy

2. How We Use Your Information

We use personal information to:

Provide and maintain our Services
Create and manage accounts
Respond to support requests
Send administrative communications
Send review invitations on behalf of our clients
Improve our platform and services
Prevent fraud and maintain security
Comply with legal obligations

Case Studies and Marketing Use

We may use certain business-related information to create case studies or marketing materials, including:

Client business name and logo
Publicly available reviews and testimonials
High-level performance results (e.g. increase in review volume)

If you would prefer your business not be featured, contact us at [email protected].

3. When and With Whom We Share Information

We may share information with trusted service providers, including:

Cloud hosting providers
Payment processors (Stripe)
Email and SMS delivery platforms
Analytics providers
Authentication services
AI service providers

Third-Party Platform Disclaimer

We integrate with third-party platforms such as Google and social media networks. These platforms operate independently and may remove or modify reviews at their discretion. We cannot guarantee the visibility or permanence of reviews on third-party platforms.

4. Overseas Disclosure

Some of our service providers (e.g. cloud hosting, email/SMS delivery, AI providers) are located outside Australia, including in the United States and the European Union.

Where personal information is disclosed overseas, we take reasonable steps to ensure recipients handle it in a manner consistent with the Australian Privacy Principles.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to:

Maintain platform security
Analyse usage patterns
Improve platform performance
Personalise user experience

You can disable cookies through your browser settings, though some features of our Services may not function correctly as a result.

6. Artificial Intelligence Features

Some features of our platform use artificial intelligence technologies provided by third parties including OpenAI and Anthropic.

Users may disable certain AI features within their account settings.

7. How Long We Keep Your Information

We retain personal information for as long as necessary to:

Provide the Services
Maintain active accounts
Comply with legal obligations
Resolve disputes

Data may remain in backups or archives for a limited period after account closure, after which it is securely deleted or de-identified.

8. How We Keep Your Information Safe

We implement security safeguards including:

Encryption of sensitive data in transit and at rest
Secure infrastructure
Access controls
Authentication safeguards

However, no system can guarantee complete security. If we become aware of an eligible data breach, we will comply with the Notifiable Data Breaches scheme under the Privacy Act.

9. Information From Minors

Our Services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from minors. If you believe we have inadvertently done so, please contact us.

10. Your Privacy Rights

Under the Privacy Act 1988 (Cth), you have the right to:

Access the personal information we hold about you
Request correction of inaccurate or out-of-date information
Withdraw consent (where consent is the basis for processing)
Lodge a complaint about our handling of your personal information

To make a request, contact [email protected]. We may need to verify your identity before processing your request.

11. SMS and Email Communications

Mobile numbers and email addresses are used only to send communications consented to, such as review invitations, account notifications, or marketing material you have opted in to receive.

In line with the Spam Act 2003 (Cth), all commercial electronic messages include sender identification and a functional unsubscribe option.